The last couple of months I had the pleasure of working on the cover and inside layout design of Kris Emery’s new book Web Words & Wanderlust. Designing this little beauty was one of the best collaborations between client and designer, a happy relationship where both people “get” what it’s all about, which vision we have for the feel and the look of it all. Translating ideas into reality was then just a breeze.
We started by nailing down the concept of doodles over photography pretty early on, an idea that excited us both and seemed to work cleverly with the idea of “what is an (inspirational) office” while working beautifully visually (who doesn’t like ocean waves! 🙂 ). After the photo shoot, we picked our favourites and several “offices” were built up and elements moved around until it had the perfect feel. Handlettering the title and adjusting details made the whole design stitch together into one big burst of happy vibes.
So lesson here: Get into your clients head, know what they are all about, what is important to them, how do they speak, what does their audience respond to, which vibes do they want to spread. And vice versa, communicating clearly with your designer  and being decisive because you know your goals can really get a project to what you envision it to be.
However, I did want to let you know what you can gain from signing up to/ buying this book:
I think a lot of people can relate to that time of being excited about writing, putting your voice and your ideas out there, changing things, building a business. Until it becomes a bit more routine and you know you have to be consistent with that outrageous content that will help so many people. Only issue is that, we are not all hyper excited all year round. And keeping the creation machine going without slowing down can become more of a drag after a while. Writing, first exciting, is now a bit more of a chore, because, omg, it’s Wednesday already again and the newsletter goes out the next day.
This is where this book can help. Getting your groove back baby! Writing can be fun, and expressive and fuelling your own passions, frustrations, gratitude. It can be like a personal guide/ journal/ artwork, without sucking out your momentum and soul. Use it to your advantage, to see clearly, to get fired up, to motivate others.
The book is full of amazing anecdotes of travel, personal experiences, prompts and experiments to get you back on track. Kris has had an exciting life as a location independent writer and her own life reflections help you navigate yours. I am really proud to be part of her product and I can only recommend getting this baby into your lap and starting to read. And then write. It’s going to surprise you.
To be part of the movement go here:Â http://krisemery.com/fun
