I have been approached for a really exciting project. “Delishh…” is a new gourmet, high quality ingredient sauce base brand that makes cooking easy, healthy and full of real flavour. When I heard of the company’s product and mission, I was immediately on board and I am so excited to work on it. The “homemade” factor really speaks to me and my design style and their exotic but inviting flavour combinations get me really excited about the colourful and fresh design style that my clients are after.
The brief includes a logo for the brand and a full packaging range for at least 3 different flavour combinations that will either be a label for the predetermined sauce container or a more complex design with cardboard that wraps around the container.
I have already started on the first round of concepts and as we have worked through these to a new design of a combination of them, I will show you some small sneak peeks of the first ideas, I hope you enjoy!
The first concept range
The second concept range
Concept 1 is based on the whole idea of home made, feel good, natural food, that is full of flavour and spice. Concept 2 took more to the idea of fresh and unprocessed ingredients, with a clean and more minimalist design. They are quite different to find the direction the final product is to go for. The designs were well received and we have since moved on to a direction that works very well for the product, so I am really excited to bring the most out of this project! More updates further on!