I really love and admire the work of online magazines (or ezines), they create all this quality content for readers with partially very niche interests and it is all free. It’s an amazing world we live in and there truly is no shortage of inspiration and information out there for the ones who dare to look!
I have the privilege to work with some of these amazing people once in a while and this time I was excited to hear from my friend Kris Emery, editor extraordinaire, that she wanted to create an online magazine for travel happy women who know how to live life to the fullest.
For this purpose she needed a logo for her online zine called “Seat of her pants” as in flying by the seat of her pants… when you just wing it! I love the concept and got right into creating a logo that would represent the spontaneous and fun personality of her readers.
Early on I developed the idea of a paper plane as it’s unregulated flight path and dynamic shape would work well with the idea of flying … by the seat of your pants.
Below you can see a few of the earlier concepts which all helped me arrive at the final design, a simple circular logo with the paper plane around it in flight.
Here the final design, with a mockup of the page and some extra branding, such as patterns and symbols:
here the design presentation:
a mockup of the website:
